Can your notes app do this?

You never know when you're going to remember something important. Most of us reach for the first piece of paper or text-editor to write things down. But then we lose track of the very things we're trying to remember. No more. With Plans, you can jot down your notes on whatever you have handy, and we will do the work of making sure it gets added to your to-do list. It's as easy as texting or talking. It's as flexible as writing anything down. It's as powerful as any planning app.

What could you accomplish if we could manage the mental load for you? Plans is not just the best place to enter your goals and reminders - it's a digital chief of staff that learns your goals and your priorities, then makes the right suggestions for you at the exact right time. Think - reminders to hit an ATM when you're already near your bank, or reminders to buy an Anniversary Gift a few weeks before your anniversary. It's algorithms that work for you rather than just on you.

Clarity of action is the key to getting things done. But too often our goals are left hazy. What does it really mean to 'Prepare for a trip' or 'Plan a party for Mom.' With Plans, you can just double-tap and your digital chief-of-staff will break down complex projects into clear next steps or even handle it for you. It's not a to-do list. It's not a digital assistant. It's a whole new way to focus on what matters most.